A recent study from Weber Shandwick found that 94% of Americans consider themselves respectful, but only 24% of those surveyed believe that others show them respect. Santander and a Boston Area nonprofit called Heading Home set out to start a conversation about how empathy can build respect, by using augmented reality (AR) installations, hosted by MIT.
People passing through Boston’s Copley Square, The Greenway, and MIT campus in late October may have noticed clusters of red shoes, accompanied by individuals holding smart tablets. Those who stopped to look at these installations were given the chance to be immersed in an augmented reality (AR) experience, meant to promote empathy and respect for Boston’s working homeless population.
